Led end-to-end production for IPL campaigns across RCB and Gujarat Titans, transforming strategy into live experiences.

Produced cultural campaigns featuring Shankar Mahadevan, built creator collaborations with Biswa Kalyan Rath, When Chai Met Toast, and Indian Ocean — while owning everything from concept notes to shoot days, production logistics and final delivery.

Created Leap Year — an experiential campaign that turned a digital insight into a real-world brand story.

Defined Exploro's brand voice while building operational systems from scratch. Planned expeditions across multiple destinations, managed partnerships, onboarded travellers, coordinated vendors and turned logistics into seamless experiences.

Helped shape not just the marketing — but how the company operated.

Built integrated campaigns across online and offline channels, improved ROI by over 20%, mentored teams and introduced processes that made campaigns faster, smarter and more measurable.

From the Dhoni Film to Sachin Campaigns, IPL, Icon launches and retail store openings — I helped shape social conversations for one of India's fastest-growing startups.

Collaborated closely with leadership on brand positioning while building reporting systems that made creative performance measurable.

Built Rapido's online community through content, conversations and reputation management. Contributed to national campaigns including Women's Day and IPL initiatives while growing visibility through community-first platforms like Quora.

This is where I learnt that every brand is ultimately built one conversation at a time.